arXiv 论文用点击流数据评估 ChatGPT Search 对开放网络流量的影响
AI Search as an Information Intermediary: Clickstream Evidence on Web Traffic
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arXiv 论文（arXiv:2607.07652）基于美国桌面端点击流数据，研究 ChatGPT Search 推广期间 AI 搜索作为信息中介对网络流量的影响。
推荐理由
论文用美国桌面端点击流数据量化 ChatGPT Search 与 Google 的引流差异及对传统搜索的影响，数字具体可查。
正文 · 原文
Abstract:AI search retrieves web information to ground generated answers. We study this new information intermediary using U.S. desktop clickstream data observing use alongside referrals during ChatGPT Search's rollout. Referrals accompany 5.4% of ChatGPT sessions versus 31.1% of Google queries. Ad-supported sites receive a smaller share of ChatGPT than Google referrals, while reference and technical sites receive larger shares. Conventional searches (Google, Bing, Yahoo) decline after ChatGPT adoption, sooner when adoption follows ChatGPT Search's expansion to users without accounts. Among existing users, that expansion raises ChatGPT use; conventional searches show no detectable overall change but fall among households with lower prior search activity. These findings suggest AI search can reshape open-web traffic through its own referrals and changes in conventional search.
| Subjects: | Computers and Society (cs.CY); Artificial Intelligence (cs.AI); General Economics (econ.GN) |
| Cite as: | arXiv:2607.07652 [cs.CY] |
| (or arXiv:2607.07652v2 [cs.CY] for this version) | |
| https://doi.org/10.48550/arXiv.2607.07652 arXiv-issued DOI via DataCite |
Submission history
From: Kai Gu [view email]
[v1]
Wed, 8 Jul 2026 17:09:20 UTC (1,116 KB)
[v2]
Thu, 12 Nov 2026 12:53:47 UTC (8,112 KB)
来源：arXiv cs.AI · arxiv.org