沃尔玛首席增长官 Seth Dallaire 的平衡术：拉拢广告客户与坚守低价文化
As Walmart’s chief growth officer, Seth Dallaire must win over advertising clients accustomed to wine-and-dine courtships, while staying true to Walm...
AI 导读
身为沃尔玛首席增长官的 Seth Dallaire，需要打动习惯了酒宴款待式营销的广告客户，同时忠于沃尔玛的低成本理念。这体现了沃尔玛在拓展广告业务时面临的文化平衡难题。