莱斯大学营销学教授 Vikas Mittal 解析科学驱动战略的好处及高管常见误区
Vikas Mittal, professor of marketing at Rice University, explains the benefits of a science-driven strategy and what executives often get wrong. https...
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莱斯大学营销学教授 Vikas Mittal 讲解以科学为驱动的战略带来的好处,并指出高管在战略制定中常犯的错误。
来源:@HarvardBiz · x.com