Bloomberg Businessweek 播客：游戏老兵 Bing Gordon 新书《Everybody Wins》谈游戏化如何驱动增长
Bloomberg Businessweek Daily: 'Everybody Wins' (Podcast)
视频游戏行业老将 Bing Gordon 与女儿 Chloe 推出新书《Everybody Wins: What Games Teach Us About Making Products People Love》，在 Bloomberg Businessweek 播客中解读游戏化的 8 个核心要素。书中介绍了 Amazon 等公司如何借鉴视频游戏策略来推动业务增长。
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Bloomberg Businessweek Daily: 'Everybody Wins'
Bloomberg Businessweek Daily
'Everybody Wins'
11:43
The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF Video game maker veteran Bing Gordon helped launch the company that brought some of the most iconic games to the world. He and his daughter Chloe are out with a new book 'Everybody Wins: What Games Teach Us About Making Products People Love' which aims to break down the 8 core elements of 'gamification', and how companies like Amazon are borrowing the video game strategy to drive growth.
Oct 27, 2026