彭博观点：汽车日趋同质化之际，Ferrari 坚决走相反路线
If the automobile is becoming an undifferentiated commodity, Ferrari has decisively chosen the opposite path, writes @TEbhardt (via @opinion) https://...
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Bloomberg Opinion 专栏作者 Thomas Ebhardt 撰文指出，当汽车行业日益变成无差异化的同质化商品时，Ferrari 坚决选择了相反的路线。文章将 Ferrari 的差异化定位与汽车业同质化趋势作对比，阐述其反其道而行之的策略。