生成式AI作为舆论动力学中的“看不见的手”：一项群体层面模拟研究
GenAI as an 'Invisible Hand' in Opinion Dynamics: Evidence from a Group-Level Simulation Study
AI 导读
一项模拟研究检验了生成式AI作为“看不见的手”逐渐塑造集体信念与社会规范的假说，涵盖50,000场群体讨论、50个争议性陈述、三个LLM及多种社会配置。结果显示，当模型采取非中立立场（同意或反对用户）时，针对个体画像的个性化会放大LLM影响力；中立LLM则在同质化群体中作用更强。研究据此提出AI特性与社会配置如何共同塑造集体舆论形成的假设。
正文 · 原文
Abstract:Recent arguments suggest that genAI can act as an invisible hand that gradually shapes social structures, such as collective beliefs and norms. The argument is that if millions of people repeatedly consult genAI tools, their generated outcomes quietly shape what becomes acceptable, reasonable or conventional. We study this in the context of collective opinion dynamics, i.e., how groups form opinions around controversial dynamics. We present the findings of a simulation including 50,000 group discussions across 50 controversial statements, three LLMs, and different social configurations. We vary two characteristics of LLM interaction-agreeableness and personalization-and compare the influence of genAI in homogeneous and heterogeneous groups. Our findings indicate that profile-specific personalization increases LLM influence when models adopt a non-neutral stance, i.e., when they agree or disagree with the user. Furthermore, we find that neutral LLMs have a stronger effect in homogeneous groups. Based on our simulation, we generate a set of hypotheses to specify how, why and when AI-related features and social configurations jointly shape collective opinion making.
| Subjects: | Social and Information Networks (cs.SI); Artificial Intelligence (cs.AI) |
| Cite as: | arXiv:2610.37689 [cs.SI] |
| (or arXiv:2610.37689v1 [cs.SI] for this version) | |
| https://doi.org/10.48550/arXiv.2610.37689 arXiv-issued DOI via DataCite |
Submission history
From: Johannes Schneider [view email]
[v1]
Sun, 18 Oct 2026 08:41:27 UTC (1,057 KB)
来源：arXiv cs.AI · arxiv.org